FitRec is a startup company invested in connecting people so they can join together to get motivated, get moving, and get fit.
I am a graphic designer for the FitRec team, creating promotional advertisements, brand identity for the company. Several designs of mine have been featured on FOX news, FitRec social media, used as race shirts and event promotional material, and handed out as flyers at various college campuses.
FITREC'S 5/10K COLOR RUN
This poster advertisement was created for FitRec's South Padre Island first ever color run 5k and 10k. This advertisement has been used as a printed flyer and as online advertisements for the run. Additionally, I also designed the tshirts provided for the runners.
An example of one of the banners I was tasked to create in order to advertise the app before their official launch in November of 2016. I wanted to emphasize the community aspect of FitRec while also showing the fun and exciting experiences FitRec could provide. This was featured on facebook pages and printed flyers.
Another example of one of the banners I created to advertise the app pre-launch. This banner was allowed to be more stylistic, and I chose to create original icononograhy that represented fitness, healthy style, and modern design.